Description

Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
Books Author: Michael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell
Number Of Pages: 664
Language: English
Publisher: Pearson Education
Books Category: Business & Money
Book Format: Paperback
Books_ISBN: 273758160
Other Feature 1: Edition: 2
Other Feature 2: Size: 195 x 265 mm
Publication Date: February 01, 2013