Description

An exciting new book that covers all the latest buzzwords within marketing and consumer behaviour: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
About the Author:
Elizabeth represents and counsels clients in connection with technology transactions and IP prosecution matters. She has a particular focus on the life sciences industry, as well as significant IP experience in renewable energy, software, financial services, e-commerce, telecommunications, manufacturing, and education.
Books Author: Elizabeth Parsons and Pauline Maclaran
Number Of Pages: 232
Language: English
Publisher: Taylor & Francis Ltd
Books Category: Business & Money
Book Format: Hardcover
Books_ISBN: 750687398
Publication Date: April 15, 2009