Description

Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
About the Author:
Dr Frances Brassington, Senior Lecturer – Oxford Brookes University Dr Stephen Pettitt, Deputy Vice Chancellor – University of Luton
Books Author: Dr. Frances Brassington and Dr. Stephen Pettitt
Number Of Pages: 624
Language: English
Publisher: Pearson Education Limited
Books Category: Business & Money
Book Format: Paperback
Books_ISBN: 273727648
Other Feature 1: Edition: 3
Publication Date: December 4, 2012