Description

Over 600, 000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington.
The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. This version of the text includes 35 long case studies from a variety of industries worldwide. The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoint’s, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, we blinks, case updates, and additional case studies. Suitable for courses studying Strategic Management at all levels.
Books Author: Kevan Scholes, Richard Whittington and Gerry Johnson
Number Of Pages: 1072
Language: English
Publisher: Pearson Education Limited
Books Category: Business & Money
Book Format: Paperback
Books_ISBN: 273710176
Other Feature 1: Edition: 7
Publication Date: May 31, 2006