Description

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Books Author: Lynda Rose Poloian
Number Of Pages: 592
Language: English
Publisher: Bloomsbury Publishing Plc
Books Category: Reference
Book Format: Hardcover
Books_ISBN: 1563677423
Other Feature 1: Edition: 2nd edition
Other Feature 2: Weight: 2,321 grams
Other Feature 3: Size: 216 x 279 x 43.18 mm
Publication Date: May 09, 2013